More and more employers are conducting social media background checks as part of their hiring process. And it’s not just high-profile companies — social media screening is becoming increasingly common, even for entry-level positions. If you’re applying for a job, it’s important to know how your social media presence can impact your chances of being hired.
In this blog post, we’ll give you some tips on how to prepare for a social media background check.
What Is a Social Media Background Check and Why Do Employers Use It?
A social media background check is when an employer checks an applicant’s social media accounts to learn more about their character and qualifications. Many employers use social media screening to weed out unqualified or unsuitable candidates.
Social media background checks can tell an employer a lot about an applicant, including their interests, values, and work ethic. For example, if you’re applying for a job that requires excellent customer service skills, an employer might check your social media accounts to see how you interact with others online.
Some employers might also use social media screening to check for red flags, such as illegal activity or unacceptable behavior. For example, if you’ve posted photos of yourself using drugs or engaging in other illegal activities, an employer will likely deem you unsuitable for the job and choose not to hire you.
How To Prepare Your Social Media Profiles Before a Job Search
If you’re applying for jobs, it’s important to be aware that your social media presence can impact your chances of being hired. Worried that something on your profile might jeopardize your hiring chances? Here are some tips on how to prepare for a social media background check:
1. Perform a social media audit.
The first step is to take an inventory of all your social media accounts and determine which ones potential employers are likely to check. For example, if you’re applying for a job in marketing, it’s important to make sure that your LinkedIn profile is up-to-date and reflects your professional qualifications.
2. Google yourself.
It’s also a good idea to Google yourself to see what comes up in search results. Employers often do this during the hiring process, so it’s important to know what they might find. If there’s anything on the first page of results you’re uncomfortable with, take steps to remove or hide it, if possible.
3. Clean up your profiles.
Once you’ve performed a social media audit and Googled yourself, it’s time to start cleaning up your social media profiles. Remove any old posts or photos that might be considered unprofessional or inappropriate. You should also ensure that your privacy settings are set to “private” so that only people you know can see your posts and photos.
4. Be strategic about what you post going forward.
Once you’ve cleaned up your social media profiles, it’s important to be strategic about what you post going forward. Even if your privacy settings are set to “private,” anything you post can still be shared by someone else. So it’s important to think about how your social media presence can impact your professional reputation.
5. Practice social media etiquette.
In addition to being strategic about what you post, it’s also important to practice social media etiquette. This means being respectful and professional in your interactions with others, even if you’re just posting a casual comment. If you wouldn’t say it in person, don’t say it online!
By following these tips, you can help ensure that your social media presence won’t hamper your job prospects.
Tips For Building a Strong Online Presence That Will Impress Potential Employers
In today’s job market, it’s not enough to just be qualified for the job — you also need to have a strong online presence. Employers are increasingly using social media to screen job candidates, so it’s important to make sure that your social media presence is positive and professional. Here are some tips for building a strong online presence:
1. Start with a strong LinkedIn profile.
LinkedIn is a powerful networking tool that allows you to connect with potential employers and showcase your professional qualifications. Make sure your LinkedIn profile is up-to-date and includes a professional-looking headshot.
2. Use social media to build your personal brand.
Your personal brand is what sets you apart from other job candidates. Use social media to share your unique story and show potential employers why you’re the best person for the job.
3. Be active on social media.
Posting regularly on social media is a great way to stay top-of-mind with potential employers. Share interesting articles, comment on industry news, and engage in thoughtful conversations with others in your field.
4. Use social media to connect with influencers.
Influencers are people who have a large following on social media and can help you reach a wider audience. Connect with influencers in your field and collaborate on social media projects.
5. Be careful about what you post.
Remember that anything you post on social media is public — even if your account is set to “private.” So it’s important to be thoughtful about what you share. Always avoid posting anything that could be considered unprofessional or inappropriate.
Stay Safe Online While Looking For a Job
Social media can be a great way to connect with potential employers and build your personal brand. But it’s important to be careful about what you post. Remember that anything you share on social media is public, so it’s important to be strategic about what you share.
When you’re ready to dive into the job search process in Texas, explore BestCompanies Texas, where you can view job opportunities from leading organizations. Find out which companies are hiring today.