The main benefit of having a LinkedIn profile is to “be found.” Be found for new job opportunities, or new prospective clients, or even new volunteer opportunities.
If one of the main goals of LinkedIn is to be found, how can a profile generate more traffic and views?
A catchy headline can help attract the attention of recruiters, new connections, and your existing network. To help you craft the best LinkedIn headline, we asked a community of LinkedIn users for their best headline tips.
Here’s some ideas they had to offer up.
Make It Your Point of Differentiation
In order to stand out in someone’s network connections or timeline, you need to have a unique headline that highlights your point of differentiation and what results you can drive for a company. A great example of this is, “A diverse candidate who specializes in creating effective digital marketing strategies for a wide variety of industries.”
Hannah Duncan, BestCompaniesTexas
Reflect Your Expertise and Industry
You only get a couple of seconds max to capture a recruiters attention with your LinkedIn headline. This is why it is so important to make it stand out! When creating your headline, you should have it reflect the expertise you have or industry that you are in. If our recruiting staff was looking to hire someone for our company, we would be looking exclusively for dental professionals, which should be included in someone’s headline who specializes in the industry!
Henry Babichenko, Stomadent Dental Lab
Helping X do Y
There is a formula that should be included in every LinkedIn headline. That formula is “[Job title]: helping X do Y.” This is the most simple way to generate more interest in your profile, by getting straight to the point and leaving no room for questions. Follow this formula and see what kind of action you get to the rest of your profile!
Chris Dunkin, Portable Air
Highlight Your Best, Most Diverse Skill
When crafting a LinkedIn headline, it is important to first identify all of your skills. After you’ve created a list, select the one that is the most diverse and will apply to all the positions you would like to either apply to now or in the future. By highlighting this skill in your headline, you’ll be able to attract a lot more attention and grow your profile views!
Nikitha Lokareddy, Markitors
Include SEO Keywords
LinkedIn profile pages are popular on search engine result pages. A Google search for local professionals in your area may produce a list of the top 25+ profiles that match your search criteria. In order to insert yourself in those top 25 professionals, you’ll need to add SEO keywords in your LinkedIn Headline. Choose a keyword that is descriptive of your profession and job title, even if it may seem repetitive.
Megan Chiamos, 365 Cannabis
Your Contribution to the Professional Community
One LinkedIn headline tip is to focus on authenticity that centers on your contributions to the professional community. That focus will tie in what you do as a career and who you are – what drives you to do the work you do. Your headline should include more than your current role’s position title especially because that may change…or not change but your central focus may.
Nadine Mullings, Bedford Stuyvesant Restoration Corporation
Maximize the Character Count With Keywords
If you want your LinkedIn profile to be a way for people to discover you, maximize the character count and place an emphasis on the keywords that a recruiter might search for. A bad example is “Seeking New Opportunities” An okay example is “Experienced Media Professional Seeking New Opportunities.” The best is “Senior Digital Marketing Manager | Digital Transformation CRM | B2B and B2C Customer Experience | SaaS Product Marketing Expert | Dog Lover.”
The most important search keyword is the current job title (or the title of a job you’re looking for), then meaningful/frequently searched hard skills related to the job, keeping them organized with bars.
Linda Qu, Jobscan
What Pain Points Do You Address?
The best LinkedIn headlines speak directly to what you do, what pain points you address, and what specifically you do to address those pain points. If I’m connecting with you, I want to know if there is a mutual benefit to us connecting. Also, avoid using jargon or job titles that only mean something to you internally – use common language that can be understood by anyone who is checking out your profile and looking to connect.
Eric Mochnacz, Red Clover
Make Yourself Searchable
Your headline impacts your ‘ranking’’ when people do a search in LinkedIn’s search bar using certain keywords. You can make your headline interesting while improving your chances for appearing as a top result for a specific keyword by dividing the terms you use with the ‘|’ divider symbol. Keep your headline short and scannable and add the keyword that your audience or clients will use when they look for people in your role. By doing this, you’re using an uncomplicated way to let people know what you do and whether your profile is the right fit for their needs.
Syed Balkhi, WPBeginner