July 24, 2018 BestCompaniesUSA

5 Important Employer Branding Best Practices

In the race to acquire top talent, employer branding is essential. Employer branding strategies attract talent and build your company’s brand image. More so, branding strategies are the foundation to an admirable culture that employees are proud to be a part of.

According to a Glassdoor study, 84% of people would leave their current workplace for a business with a better reputation. The study also found that 69% of people will avoid businesses with poor employer branding. Not only do employer branding strategies help to attract talent, but they also result in lower turnover rates.

Implementing a successful employer branding strategy can seem daunting. But, don’t worry. We’ve done the research for you! Below, you will find five employer branding best practices from America’s leading businesses.

Before you begin, establish a plan of action.

Your effective employer branding strategy must be driven by a plan of action. What do you wish to portray about your business? What results are you trying to achieve? Share about the driving forces behind your business, work with a goal in mind, Determine what makes your business great to work for and continue to build your strategy from there.

Employees are a business’ greatest asset – treat them like it.

Many of America’s leading companies can attribute their success to their employees. Employees know the ins and outs of your business. They are the driving force behind the tasks and initiatives that happen daily. Employees are the heart of your business,

therefore, a great employer branding best practice involves empowering your employees to represent the company. Give your employees the power to be creative, make recommendations, and personalize their work.

If an employee can make work personal, they are more likely to be excited about their employer. The desire to be appreciated and celebrated is an innate human characteristic! Encourage employees to apply their diverse talents to their work and watch your employee engagement and retention levels soar! As a result, interested talent will be excited to work at a business where their skills are valued and appreciated.

Invest in your people

Your employer branding will suffer if you do not work from the inside out. If you are branding your employee experience, the existing employee experience needs to be high quality. To do this, train your leadership team to be active culture builders. Invest in your employees’ well-being and your employee engagement levels will improve. Happy employees are proud to share about their employer.

Capitalize on what your business is good at.

While it seems obvious, it is not uncommon for businesses to forget to highlight their talents. For example, GoDaddy is a software and technology company with multiple high-profile clients. Their employees enjoy free meals, game rooms, and exciting team-building events.

The GoDaddy company brand capitalizes on the “work hard, play hard” attitude that fuels their excellent products.

Because of this, customers know the GoDaddy brand is fun and engaging. What makes your business unique? Use media platforms to share your business’ values and culture, and focus on a few key factors that the public can use to relate back to your business (think Chick-Fil-A’s “my pleasure” culture).

Create a positive experience

Your brand reaches far beyond your employees. Every customer has a personal perception of your business. Thus, each customer has an impact your brand’s image. This is important to remember as more and more people depend on others to influence their decisions, and website like Yelp grow in popularity.

From the first interaction, your mission and values should be evident, and every interaction there after should embody the culture of your business. While it seems simple, creating a positive, lasting experience for customers is one of the most undervalued employer branding strategies.

Be smart about your talent search.

It is never too late to stabilize your business’ weak points and build up your workforce. A workforce of strong, equipped employees builds the foundation of internal success. However, the interview process is just as important for branding as the workforce itself. People are becoming more dependent on job-rating sites like Glassdoor to learn about an employer. A negative interview can be documented and shown to the world with one simple click. Studies found that 48% of the American workforce use rating sites to search for jobs, so a low rating and negative feedback create a negative connotation about your business. Regardless of experience or attitude, every applicant should leave with a positive experience to share.

A variety of successful companies like Southwest Airlines and Facebook attribute their success to these five employer branding best practices. Employer branding is essential to attracting top talent. In addition, a positive employer brand image makes employees feel proud to be a part of your business.

If you’re an employer looking to build your employer brand, you’re sure to find success with these five effective employer branding best practices.

If you’re on the hunt for an employer that implements excellent branding best practices, visit us here to learn about the best companies to work for!